Hair accessories are more than functional. They are stylish, a staple,
a statement.
Where would we be without scrunchies?
As an established brand on the shelves and in our hearts, not to mention in our hair. This brand’s main audience stretches from young girls to young women, as well as anyone wanting to purchase a functional or stylish hair accessory. This brand already has high recognition in the market as a leader in the hair accessory market after inventing the scrunchie, and for years has continued to manufacture and sell many different products.
“When it comes to keeping your look on trend, scünci has you covered with today’s hottest hair accessories, including stylish headbands, super-comfy scrunchies, glitzy bobby pins, glam barrettes, and much more.” - scünci website
However, the brand identity is not consistent throughout their products, and they continue to sell products on outdated packaging. Their brand colors and packaging design do not appeal to their core audience, so I believe that a rebrand to help viewers recognize and intentionally reach for scünci on the shelves is necessary for a modern brand to appeal to audiences increasing buying aesthetics.
It’s time to modernize.
Your best hair friend.
This project focuses on taking the existing brand scünci and updating its packaging to enhance its products and overall image. To expand on the brand’s values of empowerment and push them even further. You can do anything, but we can help you get there.
“From work to workouts to nights out, scünci lets you express your personal style and gets you ready for any occasion. Take control of your hair and look amazing whatever you do and wherever you go.”
